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The Profit - Ashtae Products Update

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Tonight on The Profit, Marcus Lemonis is in Greensboro, North Carolina with hopes of making a deal with Ashtae Products. Ashtae Products is a family owned hair care business owned by Michael and Ramona Woods.  The business is profitable, but the owner Michael is using the profits to fund unsuccessful side projects.  Marcus needs to get Michael to focus more on Ashtae Products and improve their logo and their processes to turn this business around.

Let's take a look at some information related to Ashtae Products as well as what kind of deal was made on the show.


News and Links Related To The Company:

  • Here is the Ashtae Products newly designed website and their Facebook Page.
  • The company is a multi-cultural hair care company and is named after the owners two daughters, Ashley and Taylore.
  • The episode started filming in December 2016.  The relaunch party for Ashtae Products was in March 2017 and here are photos of the event.  The event was free and it included cocktails and hor d'oeuvres. (Link)
  • Owners Michael and Ramona Woods wrote a book in 2013 called Living in the Wealthy Place.  They also have authored a few other books
  • Michael and Ramona Woods also own a television network  called Black Network Television which launched in 2011.  They sued the city of Greensboro for $50 million in 2014 over a loan the city withdrew.  A judge dismissed the suit in 2015, but last month (May 2017) an appeals court reversed that decision and said the case could move on. Here are the court documents if you want to read through them.


The Deal From The Episode Plus Post-Show Updates (this will be updated continually):

  • The Deal - Initial offer - $200,000 for 25% of the business.  The Deal - $300,000 for 25% of the business.
  • Ramona said she is no longer being tied down by everyday transactions as they have hired an in-house bookkeeper. (Link)
  • Ashtae Products are now available directly to the consumer on their website.
  • In a CNBC update, Ashtae "has been inundated with new supply orders, distributors and opportunities to expand its reach. This explosive growth means the Woods and Marcus have to build the Ashtae team beyond its close-knit circle with new hires." They also want to build up their inventory of beauty how-to videos.

*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.


The Profit - Overtone Acoustics Update

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Tonight on The Profit, Marcus Lemonis is in Orlando, Florida with hopes of making a deal with Overtone Acoustics. Overtone Acoustics is a sound proofing company owned by Brad Turpin which has its share of issues.  The business struggles to pitch their product and cash flow is so low that they are forced to rely on unpaid volunteers.

Let's take a look at some information related to Overtone Acoustics as well as what kind of deal was made on the show.


News and Links Related To The Company:
  • Filming for this episode started in December 2016 and went through April 2017.
  • Here is the Overtone Acoustics website which was redesigned and their Facebook Page
  • There are a few reviews of former employees on Glassdoor, which say CEO Brad was a pleasure to work for but the interns were underutilized.
  • Chuck Handy III (The Profit Season 4) wrote a positive review for Overtone Acoustics in April 2017.
  • Founder of Overtone Acoustics Brad Turpin posted this on Facebook regarding the upcoming episode:
 "Back in 2011, Overtone Acoustics was started in a garage when I convinced a group of friends to help me build a pro recording studio in our house. Over the last 6 years, I've given my everything to turn this idea of creating great sounding spaces into a successful business.
The journey has not been an easy one...
In October of last year, I was on the brink of losing it all. I had no money to pay employees and had to move into the showroom of our shop just to keep the doors open. I was at a pretty low point and considered throwing in the towel...
Luckily, I've been blessed to have people in my corner that love me and kept me strong and pushing forward.
I'd been following Marcus Lemonis for some time; taking the lessons he'd teach others and applying them to my business in hopes that it would have a similar impact. Well, I was out of moves and needed to take action - asking "What would Marcus do?" would no longer cut it. This was make or break and too many people have sacrificed to see this business succeed!
I made the call for help and it was answered... In the BIGGEST way possible! I'm so beyond blessed to announce that we'll be featured on The Profit next Tuesday @ 10pm EST on CNBC!!!!
A truly sincere THANK YOU to everybody that's ever shown support over the years and throughout this entire process. To all of my family, friends, mentors, former employees, haters, and naysayers - without you, none of this would have been possible! All of you have kept the drive strong and my passion genuine.
This is for LEGACY. This is for FAMILY. This is for PRIDE.
This is for #TeamOA 🙏🙌💪"
The Deal From The Episode Plus Post-Show Updates (this will be updated continually):


  • The Deal - $200,000 for 50% of the business. The money would be used for wages for Brad and Alex, working capital, and any resources needed.  The other 50% needed to be split between Brad and Alex and they decided on Brad getting 40% and Alex getting 10%.  Marcus then wanted to see Alex get more, so gave 10% to him, making the final split - Marcus 40%, Brad 40%, and Alex 20%.
  • Brad Turpin provided an update to Orlando Sentinel and says business is doing great.  They have moved out of Orlando, but still have a market presence there.  Overtone Acoustics and Brad are now located in Allentown, PA inside the Precise Graphix (The Profit Season 3) facility which has 75,000 square feet. They are developing a full line of products that have been tested for months, but are not yet available to the public.  Alex Merrell who was featured on the show will be deployed to Afghanistan next month, but is still involved in the business.
  • Marcus Lemonis thinks Overtone Acoustics has potential for over $1 million in revenue this year if they expand their customer base. (Link)

*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.

The Profit - Bodhi Leaf Coffee Traders (Red Beard Coffee Traders) Update

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Tonight on The Profit, Marcus Lemonis is in Orange, California with hopes of making a deal with Bodhi Leaf Coffee Traders.  Bodhi Leaf Coffee Traders has multiple coffee shops and also sells coffee beans sourced directly from farmers.  The business saw early success, but is now suffering while trying to expand due to lack of organization and leadership as well as staff problems.

Let's take a look at some information related to Bodhi Leaf Coffee Traders as well as what kind of deal was made on the show.


News and Links Related to the Company:


The Deal From The Episode Plus Post-Show Updates (this will be updated continually):

  • The Deal - $1.75 million for 40% of the business.  Marcus initially wanted 50%, with Steve at 26% and other investors 24%. The final deal had Marcus at 40%, Steve at 40%, and other investors 20%. They will build the business as a national brand and do wholesale as well as retail.  Marcus later gave up 10% of his equity to the staff of Bodhi Leaf. 
  • Bodhi Leaf Coffee Traders received their first full container of Guatemalan with the new red beard logo about a month ago (June 6th) - Link
  • Here is the Red Beard Coffee Traders website and Facebook Page.
  • Marcus Lemonis also invested in a Chicago coffee chain called Bow Truss, but there is a lot of drama and lawsuits in that deal.  It is unknown if there will be an upcoming episode of The Profit with Bow Truss, but all Bow Truss locations are currently closed.  In fact, Marcus Lemonis made a deal with a landlord of an unopened Bow Truss location to have Red Beard Coffee Traders in that location. This will be the first location and was supposed to open in Spring 2017. (Link)
  • Marcus Lemonis said he plans to open seven to eight Red Beard Coffee Traders in Chicago within the next 12 months. (Link)
  • In an interview about the upcoming episode Steve Sims said he is "able to buy inventory, scale my business, even made it where we’re able to look at acquiring other roasters, which we’re currently doing. It’s a whole different mindset of my business now, than say six months ago."
    • Steve also said the first Red Beard location is a bit late due to regulations affecting the landmark status of the building.  His estimation of opening is about three months from now, so October 2017.  Multiple other Red Beard locations are also in active development.
  • Jeff is now engaged to who he was dating from the show. (Link)

*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.

The Profit - Hip POPs Update

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Tonight on The Profit, Marcus Lemonis is in South Florida with hopes of making a deal with Hip POPs. Hip POPs is a gourmet mobile dessert truck serving handcrafted gelato bars that is owned by Anthony Fellows.  Anthony is looking to expand, but he is also looking for Marcus's help.  When Marcus arrives, he discovers that there are no processes or systems in place that would allow for franchising and that Anthony has borrowed money from family members for the business.

Let's take a look at some information related to Hip POPs as well as what kind of deal was made on the show.

News and Links Related To The Company:

  • Here is the Hip POPs website and Facebook Page
  • Here is the Hip POPs regular menu and catering menu. (Link)
  • Their website also has links to all of the press they have received over the years. (Link)
  • The main location is a food truck in South Florida, but they also have a franchisee in Dubai. (Link)
  • Here are they Yelp reviews for Hip Pops, which are almost all positive and average a 4.5 star out of 5 rating. (Link)
  • A court document from August 2013 details a court case where Pop Bars LLC is the Plaintiff and Anthony Fellows is the defendant.  It basically alleges that Anthony Fellows posed as a potential Pop Bar franchisee and then used information obtained in meetings to open Hip POPs.  You can read the whole document from the link above, but the highlights of it are:
    • "On April 4, 2011, Fellows, through Hip Pops – then known as Cultured Investments LLC – allegedly submitted a Popbar franchising request to the company. Fellows was interested in taking Popbar’s cool appeal to warmer climates and thus expressed interest in opening a Popbar franchise in Southern Florida. On April 7, 2011, defendants executed a confidential disclosure agreement with plaintiff."
    • "On August 22, 2011, Daniel Yaghoubi, a Popbar founder, travelled from New York City to Miami, Florida to meet with Fellows in order to discuss defendants’ interest in opening a Popbar franchise in Southern Florida. From September 8, 2011 through September 11, 2011, Fellows, in turn, travelled to New York City to meet with the principals of Popbar regarding his interest in a potential Popbar franchise in Southern Florida and to learn the workings of the Popbar System. During this visit, the parties entered into a confidential disclosure agreement whereby Popbar shared with defendants the Popbar System, including, Popbar’s recipes and formulas, specially designed equipment, systems and methods of making customized Popbar products, and ideas for Popbar food trucks."
    • "After Fellows’ visit, defendants sent Popbar a Letter of Intent, which offered franchising terms that were a fraction of the typical Popbar franchising terms. Popbar rejected the proposal."
    • "Defendants thereafter allegedly used the information gained while Fellows was in New York to open their own business in Southern Florida, namely, Hip Pop, LLC"
    • "In December of 2011, Popbar’s Brazilian machinery manufacturer informed Popbar that Fellows had inquired about whether the manufacturer supplied Popbar's machinery. Defendants allegedly then purchased certain other machinery from this manufacturer, the same machinery defendants learned about when they visited New York. In May of 2012, defendants launched their business, using the Hip Pop food truck to sell frozen Gelato on a stick in Southern Florida."
    • "The complaint alleges that defendants did not have any intention to open a Popbar franchise in Southern Florida, and instead sought only to gain Popbar’s valuable proprietary information to start a competing business."
  • I was unable to find any detailed updates on that case, but here is a document from 2016 that says Pop Bar and Anthony Fellows reached a settlement over a trademark.  It states, "Stipulation of Settlement and Order of Dismissal, case terminated."
  • A June 2015 article about Hip POPs franchising states, "Franchise candidates should have a minimum net worth of $150,000 and liquid assets of at least $75,000. Franchisees can expect the total cost of investment for one HipPOPs operation to be approximately $245,175 to $351,450. The initial franchise fee is $25,000, but if franchisees elect to purchase multiple franchises at the same time, the fee is reduced"

The Deal From The Episode Plus Post-Show Updates (this will be updated continually):

  • The Deal - Initial deal - $100,000 for 50% of the business and Marcus is 100% in charge. Deal was reworked after Marcus found out Tony's ex-wife had equity and the percents were now: Marcus 40%, Niva 20%, Tony 40%.
  • Marcus Lemonis ended up walking out on the deal after they agreed they it wasn't working for both sides.
  • The Hip POPs website lists the upcoming schedule for the Hip Pops food truck.  For the upcoming weeks it looks like the Food Truck is in operation about 2 nights per week. (Link)
  • Hip POPs is still franchising and franchisee information and applications can be found here.
  • UPDATE - Hip POPs posted this on Facebook after the show aired - "Big thank you to CNBC, The Profit and especially Marcus Lemonis for choosing HipPOPs to appear on the show. Through this experience, I learned a lot about myself, my business and being an entrepreneur. Even though a partnership with Marcus didn't happen, my team and I are extremely grateful to Marcus for all of the advice. We've already begun to apply many of his suggestions and the business is already responding and growing. 2017 may be our best year yet! #lessonslearned #thePROFIT #marcuslemonis #stillpassionate"

*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.

The Profit - Zoe's Chocolate Company Update

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Photo - Facebook
Tonight on The Profit, Marcus Lemonis is in Waynesboro, Pennsylvania hoping to make a deal with Zoe's Chocolate Company.  Zoe's Chocolate Company is a third generation chocolate company run by father George and his three children Zoë, Pantelis and Petros.  Their business is suffering due to old-fashioned marketing strategies and a narrow product line.  There are also no processes in place for things such as processing online orders.  The owners of Zoe's are also reluctant to make any changes to their business.

Let's take a look at some information related to Zoe's Chocolate Company as well as what kind of deal was made on the show.



News and Links Related to the Company:

  • Here is the Zoe's Chocolate website and Facebook Page.
  • Zoe's has these four sayings on the bottom of every page of their website: 1. Third Generation Chocolatiers 2. Handcrafted, fresh, pure, and all-natural 3. Made from local and sustainable products 4. Mediterranean heritage and classic American flavors
  • Here is a link to all of the press Zoe's Chocolate Co. has received over the years.
  • The remodeling of the Waynesboro, PA store happened in February 2017 and Zoe's was closed for for a little over a month for the renovations.
  • Zoe's Chocolate Co. has a location in Waynesboro, PA and also has another location in Frederick, MD.
  • Here are the Yelp Reviews of Zoe's Chocolate Company for Waynesboro, PA and Frederick, MD.  They are pretty much all positive and the Frederick location has a lot more reviews than Waynesboro (46 vs. 3).
  • Zoe's Chocolate bars are available on Amazon at the same price that they are on their website.
  • Here is the Facebook Live video and  Twitter video (periscope) of Marcus Lemonis asking fans to place orders on www.zoeschocolate.com.  You can read the comments under those to see what kind of feedback people left regarding the website and their orders.
  • Norwegian Cruise Line is advertising their upcoming appearance on The Profit where Zoe's Chocolate will try to pitch their product. (Link)


The Deal From The Episode Plus Post-Show Updates (this will be updated continually):

  • The Deal: Initial offer - $250,000 for 50% of the business. They agreed on $200,000 for 40% of the business.  The money would be used to pay down debt, organize the facility, product development, address online sales and design a prototype store.
  • In a recent interview, Zoe said they are focused on growing the business and their short-term goals are filling orders that come with the airing of their episode and also preparing for Halloween, Thanksgiving and Christmas.
  • Zoe's offers bars with peanuts, pretzels, toffee, hazelnuts, bacon, coconut, etc.  They also offer other items such as S'mores, chocolate covered pretzels and drinking chocolate.
  • The logo used on the Zoe's website and on their social media looks somewhat different than the new logo developed on the show.
  • In a CNBC update, Pantelis said they "hope to expand Zoe's Chocolate to two or three more U.S. locations and perhaps even a flagship store, as well as expanding overseas."



*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.

Amazing Grapes From 'The Profit' Has Closed

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Amazing Grapes in Rancho Santa Margarita, California, which was featured on season two of The Profit has closed.  According to the Amazing Grapes Facebook Page, they shut down in early July 2017.  The closure comes about three years after Marcus Lemonis originally invested in Amazing Grapes.

Dan Isenhart, who was a wine buyer and managing partner at Amazing Grapes, posted the following message on his Facebook about the closing of Amazing Grapes:

"Amazing Grapes closes its doors for good!
With all the speculation circulating, it is important to state the facts as to why AG is now closed.
In December 2013, Marcus Lemonis purchased 74% of Amazing Grapes from the original partnership that opened the business in 2005.
After an initial investment of $300K to pay off old debt, Marcus Lemonis, through the show The Profit, closed AG 12/28/13 and invested an additional $400K of his money to reinvent AG. We re-opened on 2/7/14 and the business continued to operate with its new look and new vibe successfully for the next year and half.
Realizing the restaurant had reached maximum production output with its limited kitchen space (it was more of a food prep space with several hot plates, and an oven that limited what we could turn out food-wise) we sat down with Marcus in August of 2015 and he verbally agreed to expand the kitchen and add two bathrooms (to bring us to code) and directed us to acquire an additional 1800 sq feet space directly to the west of our existing space. We immediately signed a lease for the new space and began the design phase of a new kitchen and bathrooms. The blueprints for the space as well as new changes that would be made to improve the existing space were drawn up in fall 2015. But this is when things started getting dicey.
For the next 18 months and after little communication from Marcus Lemonis and his team at ML Foods (believe me we tried everything to get their ear and to get them to approve the new work that needed to be done) it was becoming evident that the new improvements weren't going to happen any time soon.
Then in late 2016, a disgruntled former food server, who was let go for poor performance, filed a lawsuit against AG, citing sexual harassment and a complaint that AG management 'did not have scheduled breaks for the waitstaff' during their part time shift. After months of back and forth and $75K in paid legal bills, the sexual harassment charge was dropped (it was a complete fabrication). Now we would have to deal with the 'break' issue.
The payment of $75K that was paid to our lawyers drained down AG's operating cash. It is at this point that things began to decline rapidly.
In April, ML Foods made a decision to stop paying rent on our space. In addition, our vendors also began having to wait to get paid. The only operating cash we had on hand was cash that was generated daily from retail sales and restaurant/bar business. You can imagine the struggle to keep current. We needed an infusion of cash and we were led to believe that the infusion was in the works and we were mildly optimistic.
From April until July, we worked hard to reduce inventory and tightened things up so that we were operating as efficiently as possible. We always paid our employees and our taxes first.
In May, we learned that to settle the lawsuit for not providing scheduled breaks, it was going to cost AG $190K minimum - cash that we did not have on hand and would require an even bigger cash infusion from ML Foods. The real kicker is most of this money to settle the suit would go to the State of California (believe me, they suck every dollar they can away from small businesses) and the attorneys, but very little to the plaintiff.
Then, about 8 weeks ago, a former employee and 'creator of the nutty goat' piled onto the lawsuit siting 'no scheduled breaks'. Mind you, breaks were taken daily by ALL kitchen and service staff, they simply weren't scheduled, and in fact, the working environment was slow at times and employees would take their break often in increments longer than required by law. Anyone that knows anything about the restaurant business knows that you take breaks when you can when it's busy. But CA law is clear and we were guilty of unintentionally breaking the law.
The flow of business changes from one day to the next and so flexibility with employee breaks was always allowed. We are guilty of stupidity but not purposely abusing our staff. Did we work outside California labor law? Yes.
When the second lawsuit came forward to pile on the original suit filed by the same ambulance chasing lawyers, ML Foods and Marcus Lemonis went silent. It is also important to point out, that as of early July, and after 3.5 years of "ownership" Marcus Lemonis DID NOT legally own AG even though ML Foods had been operating the business since their takeover in Dec 2013.
He did not LEGALLY own AG because he dragged his feet and NEVER finished the necessary tenant improvements and ABC license applications, that would have allowed a legal ownership transfer to ML Foods and removed any future liability away from the original owners.
Being a savvy businessman and realizing the dire straights that AG had fallen deeper into, Marcus turned his back on AG and used the fact that he did not LEGALLY own AG to his advantage. After months of back and forth with the original AG partners and Marcus' attorney, it was becoming clear that AG was not going to be saved.
Although the original owners had tried desperately to negotiate a plan that would save AG and its employees, it is important to remember, this entire mess was dumped back on them by Marcus Lemonis. He dragged his feet for the last two years and NEVER lived up to his end of the agreement to expand the kitchen and make the improvements that were verbally agreed upon. Had Marcus stayed on schedule, he would be the LEGAL owner today and the original owners, who had a handshake deal on TV in December 2013, would not be left with the mess that was dumped on them.
Would the frivolous lawsuits mean the ultimate end of AG if Marcus actually owned the business? We'll never know.
In the end, and I know how difficult this decision was, to protect themselves from the frivolous lawsuits and growing debt, the original owners of AG made a decision to protect themselves personally and filed for chapter 7 bankruptcy protection - thus closing the doors at AG after 12 years.
Was it Marcus' plan all along, after the sh&t hit the fan, and realizing he would not be legally liable since he did not own the business, to let the dust settle and buy AG out of bankruptcy? We don't know. But one thing is certain. Marcus was never in any hurry to finish the improvements that he had agreed to 2 years ago and in the end, this bailed him out legally.
Will he walk away from his sizable investment? Only he knows. Meanwhile, 20+ employees who worked hard to save AG are now out of a job and the millionaire businessman continues to buy businesses. Many are successful, but many too, are struggling just as AG has struggled for the past 2 years, because ML Foods simply isn't organized at the level it should be. Glaciers melt faster than projects get completed at ML Foods.
Thank you all for friendship, patronage and support for the past 12 years. We are indebted to each of you and we wish the outcome were different. AG was a special place and we wanted and had plans to make it even more special.
It should also be said, that the original owners stood by us and worked through the blitzkrieg of getting all sold wine that we had in storage to our customers. They never left our side and they feel terrible for what transpired. Ironic, isn't it?
Dan Isenhart
Wine Buyer & Managing Partner"
It sounds like this was quite the saga and Amazing Grapes isn't too happy with Marcus Lemonis. The Orange County Register reached out to a representative of Marcus Lemonis for comment and they said, "At this time Marcus isn’t making any comments about Amazing Grapes."

Amazing Grapes has now been marked as 'Closed' on The Profit Updates Page.

UPDATE - Here is an exchange between Dan and Marcus on Twitter after an update episode aired announcing that Amazing Grapes closed.



The Profit - The Simple Greek Lawsuit

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This is somewhat old news as this lawsuit was filed in December 2016, but I figured I would do a post about it as I didn't have anything on the site about it.

Mike Ference and Kathleen Kamouyerou-Ference, owners of My Big Fat Greek Gyro from season 2 of The Profit have filed a lawsuit against Marcus Lemonis and ML Foods.  During the episode, the business was renamed to The Simple Greek and the concept of The Simple Greek began selling franchises.  It appears that Mike and Kathleen claim they were frozen out of their business and haven't received the 45% promised.

The full lawsuit can be read here, but some of the highlights are below:

  • "On the show, Defendant Lemonis handed a Three Hundred Fifty Thousand and 00/100 Dollars ($350,000.00) check to the Plaintiffs, but after the filming of this segment, a producer asked for the check back. The Plaintiffs were directed to return the check to Defendant Lemonis, and were advised it was a only "prop."
  • "Lemonis, or an entity controlled by Lemonis, did provide funding to remodel and restructure three locations, including Mt. Lebanon, McMurray and Market Square, and also opened a new franchise in Highland Park, Illinois. The Plaintiffs were told by Lemonis that the $350,000.00 was invested in the rebranding and redesigning of the existing locations. The Plaintiffs did not receive any money from this investment."
  • "Defendants, Lemonis and ML Foods, LLC caused the formation of The Simple Greek, LLC in Delaware on January 21, 2015. However, Defendants Lemonis and ML Foods, LLC organized and operated The Simple Greek, LLC as a business owned wholly by ML Foods, LLC, an entity either wholly owned or controlled by Defendant Lemonis. Defendant Lemonis apparently appointed Sam Lundy to be its President. The Plaintiffs were not included in this organization, which was unknown to them at that time."
  • "In early January of 2016, an update and second episode of "The Profit" show was filmed featuring the Plaintiffs and Lemonis at Simple Greek restaurants in both Pittsburgh and Highland Park, Illinois. That show aired on CNBC on January 26, 2016. During the filming of the second show, which was not aired, Defendant Lemonis handed the Plaintiffs a typed document titled "Memorandum of Understanding" (the "MOU"). The Memorandum of Understanding stated that it "clarifies the compensation for Kathleen and Michael Ference who holds [sic] Forty-Five (45%) percent interest in The Simple Greek, LLC." The document was dated January 7, 2016, and was signed by Marcus Lemonis, "President." Plaintiffs also signed the document. A true and correct copy is attached hereto, incorporated herewith and is marked as Plaintiffs' Exhibit A."
  • "During the filming of the second episode in Chicago, Defendant Lemonis suddenly offered to "buy out" the Plaintiffs' interest in The Simple Greek, LLC, but the Plaintiffs declined the offer."
  • "After the filming of the second episode, the relationship between the Plaintiffs and Defendants began to deteriorate. Sam Lundy had assumed the general management and operations of The Simple Greek, LLC and began to exclude the Plaintiffs from involvement in the business. This also included withholding information about the business operations from the Plaintiffs." 
  • "Defendant Lemonis reported that there were more than One Hundred Fifty (150) new franchises sold and opening soon. Plaintiffs believe and aver that there now are more than Two Hundred Fifty (250) franchises of The Simple Greek, LLC that are under contract and in the developmental stages throughout the country. Defendant The Simple Greek, LLC is and has been operating numerous franchises across the country without providing an accounting or any financial information to the Plaintiffs and without acknowledging, but denying the Plaintiffs' ownership interest in The Simple Greek. Plaintiffs believe and aver that The Simple Greek is transacting millions of dollars in business while denying Plaintiffs' involvement in the business and failing to account to the Plaintiff."
  • "Finally, on August 16, 2016, Defendant The Simple Greek, LLC sent correspondence to the Plaintiffs unilaterally terminating Plaintiffs' rights to royalties from the franchises. A true and correct copy of this correspondence is attached hereto, incorporated herewith and marked Exhibit F."
  • "The Defendants purported to terminate Plaintiffs, have wrongfully withheld royalties from the Plaintiffs, and have excluded them from the operations of the business with the purpose and intent of having them relinquish their ownership rights in The Simple Greek."
  • "Finally, on August 16, 2016, Defendant The Simple Greek, LLC sent correspondence to the Plaintiffs unilaterally terminating Plaintiffs' rights to royalties from the franchises. A true and correct copy of this correspondence is attached hereto, incorporated herewith and marked Exhibit F. 49. The Defendants purported to terminate Plaintiffs, have wrongfully withheld royalties from the Plaintiffs, and have excluded them from the operations of the business with the purpose and intent of having them relinquish their ownership rights in The Simple Greek."
  • "Defendants established The Simple Greek using Plaintiffs' established business, recipes, know-how and experience, Defendants instituted a plan to freeze Plaintiffs out of their interests."
When Marcus Lemonis got word of the lawsuit, he tweeted to his followers that he will not be bullied and The Simple Greek will thrive.

According to Courthouse News, Marcus Lemonis disputed the allegations in a phone interview saying, "he paid more than $150,000 to renovate the Mount Lebanon, Pa., restaurant, which still operates under the name My Big Fat Greek Gyro, but that the Ferences refused to fork over any royalty fees."

Marcus also said, "Let me be clear: The Simple Greek is a brand new concept that I created. I’m not Santa Claus. I don’t just create a concept and then just hand it over to people for doing nothing. They thought that they were just going to get a free gift. They put no money in; they haven’t done any work; and yes, I definitely committed to giving them a piece of the equity … but I also did that under the presupposition that they would not withhold money from me.”

Finally, Marcus said that this legal battle could appear on an episode of The Profit as the Ferences have a contract with the network that requires them to participate.  So stay tuned....

Franchises have continued to open since the lawsuit was filed and the Ferences are still on The Simple Greek website.  I am not sure if there have been any updates since January 2017 regarding the lawsuit, but will update this post if anything happens.

The Profit Returns For Season Five November 21st

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Here is just a reminder that new episodes of The Profit will return to CNBC on November 21st at 10pm ET/PT.  This will be the fifth season of The Profit and the season will be 10 episodes long.  There will be some update episodes and Marcus Lemonis will also visit seven new businesses, which include:
  • Detroit Denim – Detroit, MI
  • Faded Royalty – New York, NY
  • JD Custom Design – Fullerton, CA
  • Monica Potter Home – Cleveland, OH & Garrettsville, OH
  • Mr Cory's Cookies – Englewood, NJ
  • Southern Culture – Atlanta, GA
  • Tumbleweed Tiny House – Colorado Springs, CO



A press release from CNBC about this season is below and there is also a video preview in this post.  As always, come to The Profit Updates to get updates on all of the businesses that appear on the The Profit.




"Marcus Lemonis is Back to Rescue Seven Small Businesses Including Monica Potter Home and Mr. Cory's Cookies Run by the Youngest CEO Ever Featured on "The Profit"

Season 5 Kicks off with a Special Episode Revealing Which Deals Paid Off and Which Deals Cost Marcus Millions

ENGLEWOOD CLIFFS, N.J. — November 14, 2017 — CNBC's hit primetime series, "The Profit," returns for a fifth season on Tuesday, November 21 at 10pm ET/PT with ten, all-new episodes. In each one-hour episode, renowned serial entrepreneur and investor, Marcus Lemonis, puts his own money on the line in order to save and grow struggling small businesses across the country. The business owners must be willing to take a step back, hand over the reins and surrender to Lemonis' famed "Three P's": People Process and Product.

This season, seven small businesses try to secure an investment from the self-made millionaire, including Monica Potter Home, a line of home goods started by 'Parenthood' actress Monica Potter and Mr. Cory's Cookies owned by a 13-year-old entrepreneur. Plus, Marcus updates viewers on his most successful venture, Bentley's Pet Stuff, and the nostalgic Farrell's Ice Cream Parlour Restaurants from Orange County, CA.

On Tuesday, November 21st at 10PM ET/PT, "The Profit" kicks off its fifth season with a special episode entitled "Biggest Wins and Heartbreaking Losses." After nearly 70 episodes, Marcus opens his books to reveal what happened after the cameras stopped rolling. He explains which deals paid off big time and which cost him millions. And deep dives into the money spent, relationships formed, and epic surprises no one saw coming.

The new businesses featured in season five include (*alphabetical order; air dates to be announced):

Detroit Denim – Detroit, MI
Faded Royalty – New York, NY
JD Custom Design – Fullerton, CA
Monica Potter Home – Cleveland, OH & Garrettsville, OH
Mr Cory's Cookies – Englewood, NJ
Southern Culture – Atlanta, GA
Tumbleweed Tiny House – Colorado Springs, CO

Since "The Profit" first premiered, Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises, has invested more than $50 million of his own money in the companies featured on the series. In each one-hour episode of "The Profit," Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.

To learn more about "The Profit," visit: theprofit.cnbc.com. Like us on Facebook: https://www.facebook.com/TheProfitCNBC/ and follow us on Twitter: @TheProfitCNBC #TheProfit, and Instagram: @TheProfitCNBC.

"The Profit" is produced for CNBC by Machete Productions with Amber Mazzola serving as executive producer. Jim Ackerman and Luke Bauer are the executive producers for CNBC.

About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, and CNBC World, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to more than 409 million homes worldwide, including more than 91 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.

CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms including: CNBC.com; CNBC PRO, the premium, integrated desktop/mobile service that provides live access to CNBC programming, exclusive video content and global market data and analysis; a suite of CNBC mobile products including the CNBC Apps for iOS, Android and Windows devices; and additional products such as the CNBC App for the Apple Watch and Apple TV.

Members of the media can receive more information about CNBC and its programming on the NBCUniversal Media Village Web site at http://www.nbcumv.com/programming/cnbc.

For more information about NBCUniversal, please visit http://www.NBCUniversal.com.

About Machete Productions:

Founded in 2011, Machete Productions is the brainchild of Emmy-nominated Executive Producer Amber Mazzola. Since its formation, Amber and Machete have produced the first unscripted series under the CNBC prime banner, "Treasure Detectives," and then went on to produce The Profit, the #1 original series on CNBC now in its fourth season. Machete also produces the hit series, WAGS: LA for sister network E! currently in its third season as well as spin-offs WAGS: Miami now in its second season and WAGS: Atlanta in its first season."

The Profit - Tumbleweed Tiny House Company Update

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Tonight on The Profit, Marcus Lemonis is in Colorado Springs, Colorado with hopes of making a deal with Tumbleweed Tiny House Company. Tumbleweed Tiny House Co. is a manufacturer of tiny homes owned by Steve and Bernadette Weissman that is struggling with multiple things such as a lack of leadership.  Tumbleweed Tiny House Co. has over $1,000,000 in debt and is on the verge of having to file for bankruptcy.

Let's take a look at some information related to Tumbleweed Tiny House Company as well as what kind of deal was made on the show.


News and Links Related To The Company:
  • Here are two preview videos of the episode from the CNBC website. Video 1, Video 2
  • Tumbleweed Tiny House Co. was founded in 1999 and Steve bought the business in 2007.  Tumbleweed has grown from three to 80 employees over the past five years. In February, the company transferred its headquarters to Colorado Springs from California. (Link)
  • Here is the Tumbleweed Tiny House Company website and Facebook Page which has almost 300k likes.  Home prices on the website start at about $65,000.
  • In 2012, Tumbleweed founder Jay Shafer left the company and created a new company called Four Lights Tiny House Company. (Link
  • In August 2017, Marcus Lemonis filmed a Facebook Live video and showed the interior of a tiny home where he would be staying overnight.  He said all of the tiny homes are hand-made and they make about 120 a year. (Link)

The Deal From The Episode Plus Post-Show Updates (this will be updated continually):
  • The Deal - $3,000,000 loan to clean up the payables and get rid of debt.  Marcus would also get 75% of the equity in Tumbleweed.  Later in the episode Austin and Tracy were given some equity in the company.
  • On the Tumbleweed Tiny House website, management is listed and Austin is still with the company while Lee is not pictured.
  • The website currently offers 4 models of tiny homes - Cypress, Elm, Farallon, and Roanoke.
  • Marcus Lemonis confirmed that Tumbleweed tiny homes will be at Camping World in 2018. (Link)

*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.

The Profit - Detroit Denim Update

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Tonight on The Profit, Marcus Lemonis is in Detroit, Michigan hoping to make a deal with Detroit Denim. Detroit Denim is a handmade denim apparel business started by Eric Yelsma in 2010.  Since then Eric has brought on other partners Brenna Lane and Steve Wisinski to help with the business.  Detroit Denim is struggling due to Eric's unwillingness to change the business as well as the complicated processes to make the jeans.  Marcus needs to convince them to change their ways and to expand their business to include other markets.

Let's take a look at some information related to Detroit Denim as well as what kind of deal was made on the show.


News and Links Related To The Company:
  • Here is the Detroit Denim website and Facebook Page.
  • Here are some preview videos of the episode from the CNBC website - Video 1, Video 2
  • The website says that Eric started the company in 2010.  In 2012, Brenna Lane answered a Craigslist ad for an industrial sewer and now serves as partner and director of production and operations. In 2014 Steve Wisinski came to Detroit Denim as a customer to buy a pair of jeans, and now he is a Detroit Denim partner and director of finance. (Link)
  • In an August 2016 Bloomsberg article, it said Detroit Denim planned on a women's line to launch around Thanksgiving of 2016.  I guess that never happened.
  • Detroit Denim is having a viewing party for their episode of The Profit at a local brewery. (Link)
  • There are five types of jeans for sale on the website, each of which retails for $250 and include free repairs for the life of the jeans.  T-shirts are $40, and they also sell accessories, cologne and body care products. (Link)
  • A recent Facebook post says they have 4 new fits (slim, classic, curvy, athletic) for women's jeans. They will be revealed when the new website it launched, which is probably after the episode airs.(Link)


The Deal From The Episode Plus Post-Show Updates (this will be updated continually):
  • The Deal - .  $300,000 for 51% of the business. $100,000 for building out the shop, $150,000 for working capital, and $50,000 for research and development.  The equity before Marcus was Eric 65%, Brenna 25%, and Steve 10%.  Steve was later bought out as he didn't want to be involved with the business.  Marcus bought him out for $25,000 and his ownership stake was now 56%.
  • A Detroit Press article, stated the company now has 12 employees and makes 15 pairs of jeans per day.  They play to expand to a dozen or so individual boutiques across the country in 2018.
  • The new website is now up (same URL) and Detroit Denim has women's jeans for $200.  There is also a refashioned section for men and women, which was a focus on the show.  They are offering 30% off of your order with code MARCUS.  
  • Some of the people interviewed on the episode are listed on the Our Team portion of the website, so they were hired and are still with the company.
  • Repairs for the jeans now cost money, so they got rid of the lifetime guarantee on repairs. 


*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.

The Profit - Monica Potter Home Update

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Tonight on The Profit, Marcus Lemonis is in Garrettsville, Ohio hoping to make a deal with Monica Potter Home. Monica Potter Home is owned by Monica Potter who was also an actress on NBC's hit show Parenthood.  The business is losing $100,000 a year and even with these losses, Monica is resistant to changes.  There also seems to be tension between the employees that work at Monica Potter Home and the owner Monica.

Let's take a look at some information related to Monica Potter Home as well as what kind of deal was made on the show.

News and Links Related To The Company:
  • Here is the Monica Potter Home website and Facebook Page which has over 120,000 likes.
  • Here are some preview videos of the episode from the CNBC website - 1, 2, 3, 4, 5
  • Monica Potter Home opened in 2015 in Garrettsville, Ohio.  They added a location in Cleveland, Ohio, but in July 2017 Monica Potter Home closed their Cleveland location. (Link)
  • You will see Juli Reed on tonight's show who was the winner of The Partner.
  • Some Monica Potter Home products are available on Amazon. (Link)
  • In September 2017 Marcus Lemonis posted a video on his social media asking people to go to the Monica Potter website.  A lot of comments from people said the website could not handle all the traffic. (Link)
  • Comments from locals on a recent article about this episode of The Profit seem to say that Garrettsville is not a good location for a store like Monica Potter Home. (Link)
  • Based on the comments on preview videos of this episode on social media, it seems like some fans of the show do not like the fact that Marcus is helping a celebrity business owner.

The Deal From The Episode Plus Post-Show Updates (this will be updated continually):
  • Marcus decided to invest $100,000 in the business, but later back out of the deal.  He decided to step back and allow Monica Potter to continue leading the business in the direction with which she felt most comfortable. "I'm disappointed that I'm going to miss the opportunity," Lemonis said, "but sometimes it's better to get out while you're ahead." (Link)
  • The Monica Potter Home website has the categories of skin care, home goods, kitchen & gourmet, textiles, and seasons in a box.
  • The Monica Potter Home logo and labeling remains the same as it did before Marcus visited.
  • Marcus and Monica seem to have remained friends. (Link 1, Link 2)
  • Monica Potter posted a video after the episode that rambled a bit and said to remember that it was TV.  Also she sees to talk a lot about trying to get Marcus Lemonis a Critic's Choice Award.

*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.

The Profit - Mr. Cory's Cookies Update

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Tonight on The Profit, Marcus Lemonis is in Englewood, New Jersey hoping to make a deal with Mr. Cory's Cookies.  Mr. Cory's Cookies is owned by Cory Nieves who is a 13-year-old entrepreneur and his mother.  The company is going through growing pains and Cory's mother is resistant to change.  They have also missed a lot of opportunities to expand in retail and with recipe development.  Their product is made with all-natural ingredients causing a short shelf life and the inability to distribute the cookies.

Let's take a look at some information related to Mr. Cory's Cookies as well as what kind of deal was made on the show.

News and Links Related To The Company:
  • Here is the Mr. Cory's Cookies website and Facebook Page which has over 30,000 likes.
  • Cory has over 30,000 followers on Instagram.
  • Cory's mother Lisa does the baking of the cookies as child labor laws prevent Cory from working in a commercial kitchen.
  • Here is a video of Cory on Ellen where Ellen DeGeneres gives him $10,000 and a car for his mother. 
  • Cory Nieves appeared on season 3 of MasterChef Junior on Fox. 
  • Cory is also an actor and model and has been featured in campaigns for Ralph Lauren and Tommy Hilfiger. (Link)
  • Cory has appeared on many news segments and other TV shows such as The View, so there is a good chance you may recognize him.
  • Here is an IndieGoGo campaign that Cory created a while ago to help raise funds to offer cookies and cookie dough online. (Link)

The Deal From The Episode Plus Post-Show Updates (this will be updated continually):

  • The Deal - $100,000 for 40% of the business and the money would be used for designing packaging, redesigning website, and product development.  Lisa would also begin to collect a salary and they would get mentorship provided by Marcus.
  • The only cookies available to ship right now on the Mr. Cory's website are chocolate chip.  They plan to have Oatmeal Raisin starting January 2018, Sugar starting February 2018, and Double Dark starting March 2018.  One dozen cookies are $16,95, two dozen are $29.95 and five dozen are $69.95.
  • A cookie subscription is listed on the website as coming soon and you will receive a dozen cookies each month. (Link)
  • A search on Amazon for Mr. Cory's Cookies yields no results, so they are not available on Amazon yet.
  • Mr. Cory's Cookies aren't on the Clever Cookie website as one of their products.


*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.

The Profit - Rayjus Update

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Tonight on The Profit, Marcus Lemonis is in Morris, Illinois hoping to make a deal with Rayjus. Rayjus is a sports apparel company that specializes in fishing apparel.  The name Rayjus is a combination of the first names of owners Ray Odom and Justin Romines.  Rayjus has poor employee morale and unfocused owners, including one with a troubling side gig as a radio DJ.  Rayjus also owes the IRS thousands in back taxes.

Let's take a look at some information related to Rayjus as well as what kind of deal was made on the show.

News and Links Related To The Company:
  • Here is the Rayjus website and the Rayjus Facebook page which has about 12k likes.  
  • Rayjus manufactures athletic and home apparel using sublimation technology.  They make customized athletic jerseys, sun shirts, t-shirts, hats, neck gaiters and other apparel. They also produce banners, flags, lamb blankets, towels and even tablecloths, all to the particular specifications of the customer. (Link)
  • A July 2017 article says Rayjust had 22 employees and sales of $1 million per year.
  • Justin and Ray said they applied for the show in June 2017 due to Marcus Lemonis and his ties to Camping World.  Filming for this episode was in September/October 2017. (Link)
  • There are seven reviews of Rayjust on Better Business Bureau and six of them are negative with complaints mostly about customer service. (Link
  • There is also a Rayjus Graphics website which is a business that specializes in vehicle wraps.
  • Justin and Ray own another company called Openwater and here is that website and Facebook page.  This is a fishing clothing line that was launched in 2015.

The Deal From The Episode Plus Post-Show Updates (this will be updated continually):
  • No deal was made on the show because Marcus couldn't go into business with someone that has a side gig as a racist/sexist radio host.
  • Ray said in a recent interview that Marcus gave them free advice and they were able to streamline how they do some production.  They also hired a local accountant to help them with their books. 
  • Ray also said air conditioning is in the budget for this year and the business is thriving.
  • In a Facebook video posted on January 5, 2017, Justin said their New Year's resolution was to be the best customer service in the industry and to have the quickest turnaround time for shirts which is 3-4 weeks from approval.
  • Ray posted a long rant on Facebook talking about how he was portrayed as being inaccurate which can be found here. (Update - He removed it).
  • Ray actually got fired by Alpha Media before the episode aired.  Alpha Media released a statement saying, "DJ Ray Odom, known as Crazy Ray on WRXQ, took part in a national television program.  We do not condone the views he expressed in the program. The feelings portrayed are that of his own and not of Alpha Media or QRock. After an internal review, we have decided to cut ties. No further information is available at this time." (Link)
  • Rayjus also released a statement saying that Ray will be taking a leave of absence to spend time with his family and reflect on what is in the best interest of his family and company. (Link)


*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.

The Profit - JD Custom Designs

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Tonight on The Profit, Marcus Lemonis is in Orange County, California hoping to make a deal with JD Custom Designs. JD Custom Designs is a company that specializes in retail displays.   The owner Jeff can't let go of control, which slows the process, limits creativity and negatively impacts the company.  Marcus must persuade him to let go of some of the control and help his wife Aimee come into her own.

Let's take a look at some information related to JD Custom Designs as well as what kind of deal was made on the show


News and Links Related To The Company:
  • Here is the JD Custom Designs website, which at the moment could use some work.
  • Here is the JD Custom Designs Facebook page which before the show airs only has 30 likes.
  • The About section of the website states, "JD Custom Design, Inc. is a designer and fabricator/manufacturer of quality Point Of Purchase, Visual Merchandising, & Marketing and Advertising Displays. Based in Orange County, Ca. We are a Family Owned & Operated company which has over 40 years of industry experience. All of our displays are Handcrafted In The USA right here in our facilities in Southern California. We can transform your ideas and designs into a beautiful finished product, or we can assist you in concept and design."
  • JD Custom Designs used to sell makeup organizers, but sold that off to another company as it was exhausting their resources. (Link)


The Deal From The Episode Plus Post-Show Updates (this will be updated continually):

  • The Deal - $300,000 for 50% of the business.  The money would be used to pay off credit cards, get equipment working, improve the work environment, and put money in the bank.
  • Surprisingly, the website was not updated at all.  Also, JD Custom Designs hasn't made any updates/posts on social media after the episode aired.


*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.

The Profit - Faded Royalty Update

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Tonight on The Profit, Marcus Lemonis is in New York, New York hoping to make a deal with Faded Royalty.  Faded Royalty is a men's clothing company started by owner Rocco Giordano. The company is suffering due to lack of organization, lack of focus, unpaid loans and an understaffed store.  Rocco is also careless with money and has reached out to friends to help fund the business.

Let's take a look at some information related to Faded Royalty as well as what kind of deal was made on the show.




News and Links Related To The Company:
  • Here is the Faded Royalty website which has been recently updated.
  • Here is the Faded Royalty Facebook page which seems fairly new and only has 17 likes at the moment.
  • The Faded Royalty Instagram page has over 10,000 followers.
  • Here is the casting video that Roc submitted to get on the show.
  • Rocco was in the music industry before deciding to start Faded Royalty in 2010.  
  • When Roc was asked why the company was called Faded Royalty, he responded, "If a king has two sons, the son that will not be the heir, the youngest son is Faded Royalty. He basically doesn’t have to have the burden of being perfect like the older son, because the older son has to carry the name of the family, has to carry the pressures of being king one day. The second son could do what he wants, and say what he wants. A great example is William and Harry, if you look at them, Harry does whatever he wants. He lives how… if you’re royalty how you want to live. For us, being in the fashion business we put out clothes we want to put out, we don’t have to listen to anyone. A lot of brands are restricted by stores." (Link)


The Deal From The Episode Plus Post-Show Updates (this will be updated continually):


  • The Deal
  • Faded Royalty is now apart of the ML Fashion Group with many other companies that have appeared on the show. (Link)



*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.

The Profit - Southern Culture Artisan Foods Update

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Tonight on The Profit, Marcus Lemonis is in Atlanta, Georgia hoping to make a deal with Southern Culture Artisan Foods.  Southern Culture Artisan Foods is a packaged foods business known for its flavorful food mixes and for using non-GMO ingredients.  The owner Erica Barrett has issues running the business and supposedly has close to $500,000 in debt.  The debt has caused problems both in her business and with her family.

Let's take a look at some information related to Southern Culture Artisan Foods as well as what kind of deal was made on the show.


News and Links Related To The Company:
  • Here is the Southern Culture Artisan Foods website and Facebook Page that has about 17k likes.
  • Southern Culture Artisan Foods appeared on ABC's Shark Tank in 2014 and agreed to a deal with Barbara Corcoran for $100,000 for 38% of the company.  That deal later fell through, so the only thing they gained was publicity.
    • Here is a link to a video of the Shark Tank episode.
  • In a 2016 interview, owner Erica Barrett said her business exploded after being on Shark Tank and sales went from $150,000 in sales to $500,000 in sales in 12 months.
  • She also said in that interview that she planned to open a catering business in New York.  An Instagram post in 2016 advertised catering at www.shortstacksbreakfast.com, but that domain has since expired.
  • Erica got a $10,000 loan on the website Kiva to gain working capital and move into a bigger warehouse. (Link)
  • In July 2017, Marcus Lemonis posted a six-minute video on social media from Southern Culture Artisan Foods.  He explained they were liquidating all inventory and asked fans to go to the website to purchase at a discounted rate.  
  • Southern Culture Artisan Foods sells their products on Amazon, and there are actually more options on Amazon than their website at the moment.


The Deal From The Episode Plus Post-Show Updates (this will be updated continually):

  • The Deal - $75,000 to find co-packers, pay down debt, get rid of excess inventory and improve packaging.  Once Erica proves herself, they will talk about equity.  Erica proved herself and Marcus allowed her to cash the check with Marcus receiving 50.1% equity.  Marcus later gave up some of his equity to Erica's mother.
  • Owner Erica Barrett said the following about being on The Profit - "It was an awesome experience.  I had a lot of debt but I felt like I had a great viable business. Marcus was able to fix and identify the problems. He really helped us re-brand our business and gave us some home." (Link)
  • The Southern Culture Artisan Foods website was updated and the items offered for sale are fried chicken mix $6.99, cornbread mix $5.99, pancake & waffle mix $5.99, and a recipe box $24.  The pancake & waffle mix was listed as sold out before the episode even aired.
  • The Southern Culture Foods Instagram page says they plan to launch Southern Culture TV on YouTube in February. (Link)
    • Here is a trailer of Southern Culture TV which Erica says will launch Thursday.
  • Pelican Bay, the co-packer on the episode, has "Southern" pancake, fried chicken, cornbread, and biscuit mixes on their website as new products. All of these items seem to be out of stock at the moment. (Link)
  • Southern Culture Artisan Foods are available on Mouth.com with the fried chicken, pancake & waffle, and cornbread mixes all selling for $14.  The sizes look the same, so I am not sure why it is more expensive than buying directly from Southern Culture's website. (Link)  UPDATE - The price is now $7 for the mixes.


*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.

The Profit's Marcus Lemonis Got Married

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Photo - Instagram
The Profit's Marcus Lemonis got married this past weekend on Saturday, February 17th at Hotel Bel-Air in Los Angeles.  He married Bobbi Raffel who owned a fashion business named Runway which Marcus Lemonis bought a few years ago.  Marcus was teasing the wedding on social media, first posting a picture of empty chairs at a wedding, then wedding flowers, and then wedding rings all with the caption "Almost."  Finally he shared a picture (pictured right) of himself and his new wife Bobbi with the caption "Almost is now forever!"

Bobbi has updated her social media accounts (Instagram and Facebook) with her new name of Bobbi Lemonis.  Her Facebook page also pokes a little fun at Marcus's famous quote of being 100% in charge.  She has a quote saying, "I’m really 100 Percent in charge!!"

This is Marcus Lemonis's 2nd marriage and Bobbi is a bit older than Marcus.  Marcus is 44 years old while Bobbi has a son who celebrated his 40th birthday in May 2017 (Link).

Congrats to Marcus!

New Season 5 Episodes of The Profit Start on June 12th

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Here is just a reminder that season 5 of The Profit will return on June 12th  at 10pm ET/PT on CNBC with ten new episodes.  There is also a new episode tonight which is a special that looks behind the scenes of the Worldwide Trailers episode.

The businesses scheduled to appear on the upcoming new episodes include:
  • Baby Bump Maternity – New Orleans, LA
  • The Casery – Santa Monica, CA
  • Diaper Dude – Los Angeles, CA
  • Ellison Eyewear – Chicago, IL
  • Hangout Lighting – Chicago, IL
  • Montiel – Los Angeles, CA
  • NYC Bagel Deli – Chicago, IL
  • Queork – New Orleans, LA
  • Simply Slices – Chicago, IL
  • Tankfarm & Co. – Seal Beach and Huntington Beach, CA

The first new episode on June 12th will feature Tankfarm & Co.  As always visit The Profit Updates to get details and updates on each of the businesses that appear on The Profit.

The Profit - Tankfarm & Co. Update

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Tonight on The Profit, Marcus Lemonis is in Southern California hoping to make a deal with Tankfarm & Co.   Tankfarm and Co. is a family-owned men's apparel business owned by John and Mike Anderson which had early success by selling to Nordstrom and Urban Outfitters.  They decided to expand and open two of their own locations which caused things to start going south.

Let's take a look at some information related to Tankfarm & Co. as well as what kind of deal was made on the show.


News and Links Related To The Company:
  • Here are some preview videos of the episode from the CNBC site - Video 1, Video 2
  • Here is the Tankfarm & Co. website and Facebook Page
  • T-Shirts on the website range from $20 (blank) to $32 (with graphics).  Other products for sale include shorts, pants, hats, hoodies and mugs.
  • Tankfarm & Co. was started by the John and Mike Anderson in 2003.  
  • Tankfarm & Co. has a location in Seal Beach, CA and previously had a Huntington Beach location which is now closed.
  • In an interview with Zeus Beard, John said they are third generation printers with their grandfather having a printing press company and their dad having a printing company.  John and Mike started as a record label in 2001 and started making shirts for their label Tankfarm.  People loved the shirts, so they decided to focus on that and were soon selling their t-shirts wholesale.
  • John's wife Theresa owns a store right next to Tankfarm & Co. in Seal Beach called Petals & Pop.  (Link).  That store also has a Huntington Beach location.
  • Mike's wife owns a shop across the street called Stitch and Feather.
  • Here are the Yelp reviews for Tankfarm & Co. which have a 4.0 star out of 5 rating.  The newer reviews seem to be worse than the older ones. (Link)


The Deal From The Episode Plus Post-Show Updates (this will be updated continually):


  • The Deal - Initial offer - $2 million for 50% of the business, 1 million in equity and a 1 million in a line of credit.  Actual deal - $1 million for 33.4% of the business with $500k in equity and $500k in a line of credit.  Marcus is 100% in charge.
  • Here is the Anderson Brothers Design & Supply website.  Marcus Lemonis is listed as a partner on their team. (Link)
    • You will see that the storefront of the Seal Beach store now says Anderson Brothers Design & Supply.
  • Here is a link to the Grit and Gravel website.
  • Here is a link to the Outsiders brand website.
  • Here is a link to the Ricky Anderson merchandise.




*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.

The Profit - The Casery (Everkin) Update

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Tonight on The Profit, Marcus Lemonis is in Los Angeles, California hoping to make a deal with The Casery.  The Casery is a Los Angeles start-up that sells fashionable phone cases.  Despite strong sales numbers, The Casery is still having trouble turning a profit.   The CEO Matthew Harlow has trouble giving authority to others, makes bad investments, has made the product line too narrow, and is using company money for personal expenses.

Let's take a look at some information related to The Casery as well as what kind of deal was made on the show.


News and Links Related To The Company:

  • Here is The Casery website and Facebook Page which as of today hasn't posted since April.  Their Instagram has over 131k followers and they post more frequently on there.
  • The phone cases available on their website are all for the iPhone and are $32 each.
  • When filming in March, Marcus Lemonis reached out to his fans for help on Facebook.  He asked fans to go to The Casery website and give comments on the new designs.  The designs were 50% off and fans could also for their favorite designs.  Most commented that the designs were too girly, cases too expensive, and they didn't have designs for all phone types. (Link)
  • The Casery does have some phone cases available for sale on Amazon, but it seems the stock is limited.
  • Here is the LinkedIn profile of CEO Matthew Harlow.  Matthew lists accomplishments such as being a world Yo-Yo champion as well as skills in ping pong, billiards, foosball and checkers.
  • Here are some reviews from previous employees (mostly interns) on Glassdoor.com. (Link)
  • Employee/part owner of The Casery Charlotte Hennington has a LinkedIn profile which was updated in April 2018 to list her as the CEO of a new phone case company called Everkin.  It appears this will be something that happens during this episode of The Profit.
  • Skyler Milligan-Lecroy also updated his LinkedIn profile in April to list himself as the founder and COO of Everkin.
  • Here is the Everkin website, which as of posting this is not live, but will probably be live when the episode airs.



The Deal From The Episode Plus Post-Show Updates (this will be updated continually):

  • The Deal - $700,000 for 41% of the business to be put towards working capital.  Marcus would also buy out Charlotte's dad's loan and make the term longer.  Marcus will also double Charlotte (14%) and Skylar's (6%) equity, but will have their voting power.  Matthew's percentage is 49% and Marcus's is 31%.
  • Marcus later had to give an addition $150,000 to help pay vendors during a "cash crisis."
  • Marcus then walked away from the deal and took his $150,000 back after Matthew didn't like not being in control.
  • As stated above, Charlotte is listed as the CEO of a new phone case company called Everkin and Skyler is listed as founder/COO. 
  • The Everkin website is not yet live, but there is a signup to be the first to know when they launch.
  • UPDATE - If you are looking for the follow up episode, Marcus said it will not air til the fall. (Link).


*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.

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